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VoD services: Ease of use still not where it should beZapping through Vod

Video-on-demand services like Netflix or Watchever offer a great variety of content. But even though I am subscribing to a VoD service I watch linear TV much more often. The main reason for me and for many other people struggling with VoD is the ease of use: When I watch TV I don’t have to browse through hundreds of movie covers first. I can start right away. The editors of the TV channels give me a recommendation of a single show to watch right now. I can test it for a while and when I don’t like it I can switch to the next channel and test the next recommendation. That’s really convenient. And I think video-on-demand services would profit in different ways from imitating this type of content discovery. Here is how… (mehr …)