Mit ‘Product Management’ getaggte Beiträge

gopro_marketing_lessons

GoPro disrupted the camcorder industry

The success of Woodman Lab’s little camcorder GoPro is astonishing: Founded ten years ago the company already accounts for about 20% of camcorder sales in the US and according to this source is the number one consumer camcorder on earth. The GoPro disrupted a market that was dominated by established manufacturers like Sony, Panasonic and Canon for a long time. How did they do that? I think there is a lot for product managers and entrepreneurs to learn from GoPro. Read my list of (at least) six lessons.

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