Mit ‘GoPro’ getaggte Beiträge

tutorial_travel_video_makingSince DSLRs and bridge photo cameras with large sensors are capable of recording high resolution video and since everyone can capture moving scenes with his smartphone a lot has changed – not only in the camcorder industry but also in the way self made videos look. In the last weeks I have edited some travel videos and watched hundreds of them on Vimeo. Here is what I have learned. A lot of it is influenced by the technological shift towards filmmaking with a photo camera.

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gopro_marketing_lessons

GoPro disrupted the camcorder industry

The success of Woodman Lab’s little camcorder GoPro is astonishing: Founded ten years ago the company already accounts for about 20% of camcorder sales in the US and according to this source is the number one consumer camcorder on earth. The GoPro disrupted a market that was dominated by established manufacturers like Sony, Panasonic and Canon for a long time. How did they do that? I think there is a lot for product managers and entrepreneurs to learn from GoPro. Read my list of (at least) six lessons.

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