Archiv für Juli, 2013

Are watches only jewellery?

With Apple supposed to be working on a smartwatch there is lots of discussion in the market what a smartwatch – or  in case of Apple the „iWatch“ – should be like. Many articles focus on design aspects. Sure that’s a crucial aspect. I guess the share of people wearing a watch rather for fashion reasons than for functionality (=displaying the time!) is pretty high. But design aspects alone will not convince me to switch from my current watch to a smartwatch. It will be functionality instead. (mehr …)